Small, But Mighty
Horace Dediu is a blogger I’ve been reading for a couple of years now. He’s an analyst known for writing really detailed reports about Apple’s sales numbers and projections and things of that sort. Recently he’s been covering Apple less as he’s become more personally interested in the world of micromobility1, but every once in a while, he publishes a piece about Apple that just blows my socks off.
Two months ago, shortly after the new iPad mini was released, he published an article called “mini”, which closes with this insightful paragraph that I absolutely loved:
Fundamentally explaining mini is pointless. mini is something that is felt more than it is perceived. You can see the attraction of a tiny product only when you come face-to-face with it. In a picture it’s hard to get it–there is no frame of reference. What draws me to a MacBook or to a mini or a Watch is when it’s touched and held and carried or worn. The experience of the product is not how it works but how it works with you. You have to be part of it. It’s not asking “Does it look good?”. It’s asking “Does it look good on me?” mini means more personal.
He’s right. There’s something special about small but mighty electronics. They’re liberating.