eBay Doubles Down on Staleness  

Armin Vit writing for his branding blog Brand New:

I was not a fan, at all, of the logo redesign from 2012. Not because I loved the old logo but because the new one was so stale yet trying to hold on to the quirkiness of the original with the multi-colored wordmark. Now that the wordmark is used in a single color, it has at least doubled down on its stale-ness. It still doesn’t inspire me to go on the site and buy something but it doesn’t confuse me as to whether I should be feel happy or dead inside when I see it, as the old logo did. Now it looks like a dead-pan wordmark operating within the not-trying-too-hard aesthetic and, while I still don’t like it, it functions a lot better.